Independent Progressive Politics Network Campaign Manual
Local Elections Campaign Manual
by Karen Kubby
January 2002
Contents:
Acknowledgements
Introduction and goals of workshop
1. Running a people's campaign
2. Pre-Campaigning
3. Goals of the Campaign
4. Identifying Constituencies
5. What are your key issues?
6. Distill issues into message
7. Outreach
8. Endorsements
9. Volunteers
10. Materials
11. Media
12. Finances & Fundraising
13. Keeping Track of Supporters
14. Get Out The Vote
15. Evaluation
16. Miscellaneous tips
17. What do You do if You Get Elected?
Appendix 1 . . . . . . . . Constituencies
Appendix 2 . . . . . . . . Role Plays
Appendix 3 . . . . . . . . Volunteers
Appendix 4 . . . . . . . . Materials
Appendix 5 . . . . . . . . Media Plan
Appendix 6 . . . . . . . . Media Release
Appendix 7 . . . . . . . . Financial Exercise
Appendix 8 . . . . . . . . Candidate's Forum
Appendix 9 . . . . . . . . IPPN Common Platform
Appendix 10 . . . . . . . . IPPN Candidate's Covenant
Appendix 11 . . . . . . . . Evaluation